Affiliates Marketing, Search Enginer Optimize

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Wigix Offers New Storefronts and Affiliate Plans

Wigix, an eBay alternative that provides a unique stock-market style method for buying and selling goods, today announced a new service for sellers. Called Storefronts, the service lets sellers build and brand their own customized online shops through the Wigix Web site.

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This week in e-commerce news, Google launched a site providing e-tailers tips for the holiday season while Amazon unveils a newly redesigned Associates Central Web site. Plus, an expert on landing page optimization shares tips for testing landing pages to determine how they’re performing.

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The marketing expert’s job is to get the word out about their company’s products and services. For a successful marketing career, you’ll need to understand the nuances of promotion, advertising, and consumer spending. You’ll plan effective advertising campaigns by analyzing public demand for a particular product or service, and the products offered by the competition. This requires coordination with a team of experts pulled from a wide range of disciplines and backgrounds. Given the speed of today’s business cycle, marketing is best managed by stress-resistant, flexible, and decisive people.

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1. Consider your Audience

It almost goes without saying - but it’s worth putting yourself in your readers shoes and consider what they might be looking for as they surf by your blog. Are they shopping for specific products? Might they be looking for related products or accessories? What would trigger them to purchase? Start with your reader in mind rather than the product. If you take this approach you could end up doing your reader a favor as well as making a few dollars on the side. [More]